Calls-to-action (Advanced Links)

Websites use calls-to-action (CTAs) to guide visitors on what to do next. CTAs typically appear as links or buttons, but they can also be a sentence or a set of instructions. Their purpose is to provide clear directions for navigating and using the site.

 

Key notes

• Use strong, action-oriented verbs.

• Create a sense of urgency.

• Keep it short and clear.

 

Best practices

• Clearly describe what users will find when they click the link.

• Avoid vague phrases like “click here”.

• Include relevant details about the target link, such as the document type or file size.

 

Examples

• "Learn more about …"
  Directs users to a new page with additional details.

• "Contact … for more information."
  Invites visitors to reach out to a person for further inquiries.

• "Read more about …"
  Encourages readers to explore additional pages on the website.

• "Get started on …"
  Offers an easy way to begin a process or request a service.

• "Follow us on social media"
  Guides users to approved social media profiles for updates and engagement.

• "See what previous residents have to say"
  Showcases reviews or testimonials from past users, helping potential users understand the benefits.

• "Download … for print version."
  Prompts users to download a file (like a PDF or Office document) that is optimized for printing.

• "Donate to …"
  Simplifies the process of making donations by providing a clickable button for fundraising.