Identify Intended Audience

Start by identifying the group of people that will find the content or service most relevant.

This could be:

External

Internal

  • Prospective students

  • Prospective residents

  • Prospective fellows

  • Prospective researchers

  • Prospective employees

  • Donors

  • Patients and their families

  • Community partners

  • K-12 educators and students

  • Media representatives

  • General public

  • Current students

  • Current residents

  • Current fellows

  • Current researches

  • Leadership

  • Faculty

  • Staff

  • Volunteers & Interns