Page Title

Page Title is the text used by search engines (along with other properties) to showcase a page as a link within a list of search results. It is relevant to give the page a title that is concise and descriptive as this will be the primary piece of information people are exposed to within the description of a search result.

Best practices

  • Every page requires its own unique title name.

  • Avoid repeated or boilerplate text.

  • Avoid vague or single worded title names.

  • Avoid unnecessarily long or verbose text (which is likely to get truncated, at 60 characters, when it shows up in search results).

  • Avoid keyword stuffing.

 

Page Name Examples

  • Texas Tech University Health Sciences Center El Paso

  • Gayle Greve Hunt School of Nursing

  • Office of Institutional Advancement

 

Branding Name and Series Examples

  • Student Affairs | Foster School of Medicine

  • Staff | Hunt School of Nursing

  • Admissions (Step 1 of 3) | Foster School of Medicine

 

Notes

Page Title placement: Page Title is also used by web browsers to display the title of a page on browser tabs, bookmarks and browser window titles.

Automatic branding: Our website template automatically generates page titles with built-in branding. For example, if you create an admissions page under the School of Nursing, the title will automatically appear as "Admissions | School of Nursing | Texas Tech Health El Paso."