Define the Purpose of Page

Once you have a clear idea of your target audience, next would be to clarifying the purpose of the page. What information or action do you want users to engage with on this page?

This could be:

• Provide information.

• Encourage a specific action.

• Offer a particular service.
  
  

Recommendations:

• Focus on user benefits: Explain how the webpage benefits your target audience.

• Use clear and concise language: Avoid jargon and technical terms.

• Create compelling calls to action: Tell users what to do next.

• Keep it up-to-date: Regularly review and update your webpage to ensure accuracy and relevance.